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Ketchum Inc.
Ketchum is an American worldwide public relations firm, offering marketing, branding, and corporate communications services. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1919 and registered with the state on May 22, 1923. It later evolved to include a public relations practice. Since 1999 the firm has relocated to New York City and currently has 23 offices and 46 affiliates and associations in North America, Europe, Asia Pacific, and Latin America.〔("Ketchum Communications" ), Pennsylvania Department of State〕 Ketchum covers five global practice areas: brand marketing, corporate communications, healthcare, food and nutrition, and technology.〔(【引用サイトリンク】title=2012 Top Places to Work in PR: Ketchum Inc. )〕 In 1996 Ketchum's Pittsburgh-based public relations division was merged into the Omnicom Group with headquarters moving to New York.〔https://news.google.com/newspapers?id=D-dRAAAAIBAJ&sjid=wG8DAAAAIBAJ&dq=ketchum%20pittsburgh&pg=4153%2C4794960〕 The advertising division retained the Ketchum name and Pittsburgh headquarters until merging with Earle Palmer Brown in 1999, which granted Omnicom exclusive rights to the Ketchum brand.〔https://news.google.com/newspapers?id=KoVSAAAAIBAJ&sjid=InADAAAAIBAJ&dq=ketchum%20pittsburgh&pg=2656%2C3492020〕 On June 16, 2009, Ketchum announced a merger with Pleon based in Düsseldorf, Germany and is known as "Ketchum Pleon" in Europe.
==History==
Ketchum Inc. has worked for some of the nation's largest corporations and industry trade groups. Over the years, the company has worked for such companies as Chase, FedEx, Delta Air Lines, Kodak, Macy's, Philips, Roche, World Economic Forum, Hewlett-Packard, Geek Squad, IBM, Genographic Project, Wendy's, and the California Raisin Advisory Board. Rob Flaherty currently serves as CEO of Ketchum, Inc., Ray Kotcher as chairman.
Ketchum has fulfilled contracts totaling over $100 million for the United States federal government. These include work for the Department of Education and the Internal Revenue Service; for the U.S. Army, to "reconnect the Army with the American people" and boost recruiting around its 225th birthday; and for the Department of Health and Human Services, to "change the face of Medicare," promote long-term health care planning, encourage preventive care, and present home care information. Large contract increases for Ketchum since 2003 mirror the PR spending boost for the Centers for Medicare and Medicaid Services, suggesting that Ketchum's Medicare work may be more extensive than is currently known.〔(【引用サイトリンク】title=KETCHUM COMMUNICATIONS INC. History )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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